Recently, after local YouTubers "Two Girls" gave a heartfelt review of Migaki Ichigo Strawberry Sweet Wine, it became an overnight sensation in Hong Kong and quickly sold out everywhere. But did you know there’s also a sister product—a sparkling version—just as high in quality? The signature of the brand is its packaging and labels, which always feature a dazzling, jewel-like strawberry, making it instantly recognizable.

Migaki Ichigo is a star strawberry brand from Miyagi Prefecture, pioneering the concept of strawberries as "edible jewels." The brand applies strict criteria to every berry—only those that pass in gloss, size, ripeness, sweetness, and cultivation process are selected. On average, only one out of every 50 strawberries makes the cut as an "edible jewel," with some berries even fetching up to 1,000 yen each! This wine is made entirely from these top-tier strawberries, so you know it’s the real deal.

Open the bottle and the resounding "pop" instantly lifts your mood. The wine pours a slightly orange hue. The aroma is elegant, filled with sweet yet refreshing strawberry notes. On the palate, it is surprisingly clean and crisp—the strawberry flavor is preserved perfectly, but the sweetness is only about a third of biting into a real strawberry. The elegant strawberry profile lingers to the finish, with a subtle dry sensation. The moderate carbonation makes it light and easy to drink, never cloying, and increasingly moreish—an ideal pairing for meals.

Migaki Ichigo literally means "Miyagi Prefecture Strawberry." The brand was established after the 2011 Great East Japan Earthquake, which destroyed 4,000 strawberry greenhouses in the area. Migaki Ichigo supported local farmers just four months after the disaster, utilizing its parent company's IT expertise to design cutting-edge cultivation facilities and revive Miyagi's strawberry industry. For Japanese people, a brand’s value lies not just in its quality, but also in its care for the community.

Perfect for spring and summer gatherings, this lively sparkling wine also makes an elegant and thoughtful gift, marked with the emblem of the “edible jewel.”