Have you ever imagined a drink that doubles as a jelly dessert and a regular umeshu? Sounds unbelievable? That’s natural—this is the kind of magical idea that only the Japanese could invent and produce. Thanks to a natural thickening agent, Ikekame Jelly Umeshu is semi-solid, like plum jelly, when undisturbed. But give the bottle a good shake, and the jelly turns into a smooth, sweet umeshu! It’s interactive and fun.

Don’t think it’s just a novelty—the flavor is absolutely up to par. As a liquid umeshu, it is pleasantly sweet, with the right balance and refreshing plum notes, plus a thin, jelly-like texture that makes it super easy to drink and universally loved. In its jelly form, each bite is silky and smooth, filled with plum and sake aroma and just a touch of chewiness—a uniquely enjoyable treat.

This is Japan’s first-ever jelly-style umeshu, brewed by Ikekame Brewery in Fukuoka Prefecture. The recipe combines rice shochu and ripe plums, then adds a natural, dietary fiber-rich thickener. Because it’s difficult to achieve the liquid-solid transformation, each batch is limited to just 500 bottles. The plain-looking exterior hides a rare and sought-after specialty.

If you love novel and fun drinks, or you’re seeking an umeshu that everyone will enjoy, don’t miss this one!