Volume：720ml
ABV：12%

Spicy! Thrilling! Low in sweetness, high in heat. After finishing the bottle, you can even eat the adorable chili pepper that’s been soaking in the liqueur for extra kick—so satisfying! Japan has released three or four different spicy umeshu varieties, but “Honke Matsuura Chili Pepper Umeshu” is by far the hottest, with a lingering chili sensation. If you love spice, this is a must-try!

How does it taste? On the nose, the plum aroma is subtle, but as you inhale deeper, the chili aroma tingles your nose and throat. Take a sip, and a gentle wave of plum sweeps across your tongue before quickly giving way to an intense, long-lasting heat that fills your mouth. For spice lovers, try pairing this drink with fried chicken, yakisoba, Thai food, or any strongly flavored dishes—you’ll love it!

Honke Matsuura Brewery, based in Tokushima Prefecture, mainly produces sake and fruit liqueurs. Despite over 200 years of history, the brewery is bold and innovative. When this chili umeshu was launched in 2011, many in the industry were skeptical about its unusual flavor, but the market response was surprisingly positive. Now, more than a decade later, it has built a loyal following and become a signature product for Honke Matsuura.