Volume：720ml
ABV：16%

The "National Umeshu Evaluation" is Japan's most prestigious competition. While most entries compete within categories based on their base spirit (Brandy, Sake, or Shochu), there is one ultimate arena that defies convention: the "Premium Umeshu Division." Here, the finest bottles from across Japan face off regardless of their base, competing for the industry’s highest honor.

The newly crowned 2025 Gold Medalist is "Shoya Zenpachi: The Time." Crafted by Higashi Noen in Wakayama, this masterpiece began its aging journey in mid-2014, maturing for a full decade before its 2025 release.

Upon pouring, the amber liquid reveals a rich, oily texture that clings to the glass. The air is instantly filled with lush aromas of ripe plums and apricots. On the palate, it is exceptionally well-rounded and full-bodied, offering an intense plum richness balanced by a subtle, savory hint reminiscent of aged Hua Diao wine. As the acidity gracefully rises, it creates a refreshing, mouth-watering finish.

Connoisseurs may recognize the "Shoya Zenpachi" name from its legendary 2020 limited release, which solidified its reputation as a top-tier brand. The calligraphy on the label is the work of Tansetsu Ogino, the same master behind the iconic "Suntory Hibiki" logo. "The Time" is an embodiment of elegance and power—the definitive choice for those seeking a high-vintage, world-class Umeshu.