Volume：720ml
ABV：25%

What could a rabbit possibly have to do with sweet potato shochu? The secret lies in its recipe: this spirit is crafted from "Tamane" sweet potatoes, celebrated for their exceptionally high carotene content, and "Beni-haruka", famous for its intense, honey-like sweetness—making it "perfectly themed for little woodland critters."

Named after the French word for "so cute," mimi unapologetically embraces a charming, whimsical aesthetic. The upper half of the elegant glass bottle features a striking Tiffany Blue gradient. Looking through the transparent liquid reveals a 3D visual journey of a rabbit, squirrel, and hedgehog daydreaming in a flower bed, while turning the bottle reveals their fluffy, adorable backsides on the reverse label.

On the palate, mimi is incredibly approachable yet full of distinct character. The nose blends comforting sweet potato richness with elegant floral notes. The entry is remarkably soft, completely disguising its 25% ABV. A delicate sweetness leads into a profoundly long, lingering aftertaste of roasted honey potatoes. While a soda highball is recommended, enjoying it as Oyuwari (with a splash of hot water) releases a cozy warmth that is deeply comforting. The creator, Haraguchi Shuzo, brings over 120 years of organic farming and master-distilling heritage from the western Satsuma Peninsula, ensuring world-class quality behind this adorable facade.