Benichu 19% has long been one of our shop’s most popular umeshu, thanks to its low-sugar profile, mellow barrel-aged character, vibrant plum aroma, and trendy lip-print label—all of which have won it a devoted following. Last month, Benichu launched a new package: the volume has increased from 720ml to 750ml (about 4% more), but the price stays the same! With a cooler look and even better value, now is the perfect time to grab a bottle.

Benichu 19 is aged for three years in barrels, bottled at its original strength of 19% without dilution, and is limited to just 1,000 bottles annually. On the nose, it offers a rich, sweet aroma of ripe plums—almost reminiscent of brandy. The palate is smooth and starts off lightly sweet, followed by a persistent, tangy plum acidity that makes your mouth water. It’s a flavor that truly hits the spot.

Benichu is a “trendy” name in the world of umeshu, founded in Fukui Prefecture in 2000. With no historical baggage, the brand is free to innovate, both in packaging and flavor. Its main products all use Fukui’s premium Benio ume plums, and most are low- or no-sugar styles, emphasizing the vibrant sourness of ripe plums. They’re perfect for those who love the taste of plum but don’t want an overly sweet drink.

If you’re looking for a low-sugar umeshu that truly lets you taste the plum, Benichu 19 is absolutely the right choice. Highly recommended—don’t hesitate!