The “B” on the minimalist kraft paper box, adorned with multicolored plum blossoms, immediately stands out—simple, stylish, and unforgettable. The “B” comes from “Baijuen” (the Japanese pronunciation for the brand), reflecting the directness of its design. The wine bottle itself is elegant, reminiscent of Western wine, blending Japanese and Western aesthetics. The packaging is full of thought—what about the contents?

The highlight of this umeshu lies in its double-soaking method: first, Nanko plums are macerated to provide rich flavor; then, green plums are added for a refreshing tartness. The water used is “ultra-soft,” with only 7mg of minerals per liter (for reference, Hong Kong tap water has around 40mg), resulting in an exceptionally smooth texture.

On pouring, you’re greeted by a rich plum aroma. The palate is soft yet slightly viscous, with a touch of weight. The initial sweetness comes from Nanko plums, followed by a bright tartness from green plums. There’s almost no alcoholic burn—just easy, delicious drinking. The appearance is understated, but the taste is deep and complex—a “literary hipster” with substance! The sweetness is a bit on the higher side, so try it over ice for an even smoother finish.

Baijuen is based in Wakayama, a region famed for both its ideal climate and soil for plum cultivation. For over a century, they’ve grown plums and crafted plum products—their expertise is unrivaled. If you’re looking for a stylish gift or want to experience the Nanko + green plum blend, this umeshu is a perfect choice.